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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q149-Q154):

NEW QUESTION # 149
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a scheduled Automation with a Query Activity and a Send Email Activity
B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
C. Create a Journey with a Salesforce Data entry source and an Email Activity
D. Use Content Builder Send Flow to send the email to the Salesforce Campaign

Answer: D

NEW QUESTION # 150
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

A. What publication lists will be used?
B. Will new users have an "Email ID"?
C. Will the company need a custom preference center?
D. What will be used as the Subscriber Key?
E. How will Marketing Cloud and the database sync up?

Answer: B,D,E

NEW QUESTION # 151
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

A. Import from Salesforce Report in Automation Studio
B. All Subscribers, since these are synchronized in real time
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter

Answer: D

Explanation:
Explanation
Synchronized data extensions are data extensions that are automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. They can be configured with filters to limit the records that are imported based on criteria such as field values or record types. By using synchronized data extensions with a filter on the consent checkbox field, NTO can import their Sales Cloud data into Marketing Cloud and leverage it within Journey Builder. Synchronized data extensions can be refreshed as frequently as every 15 minutes, which meets the requirement of having no more than 30 minutes delay. References:
https://help.salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_implement_synchronized_data_sources_best_practices.htm

NEW QUESTION # 152
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Datorama
B. Interaction Studio
C. Report Studio
D. Web Analytics Connector

Answer: A

Explanation:
Explanation
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. References:
https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/
https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5

NEW QUESTION # 153
ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should ABC Company take in order to create Send Classifications? (Choose two.)

A. Define a Sender Profile.
B. Define a Subscriber - specific From Name.
C. Define a Delivery Profile.
D. Define custom Reply Mail Management.

Answer: A,C

NEW QUESTION # 154
......

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